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tips, tricks, secrets, guides, worksheets, and more.

Hey! I'm Kyle.

Are you struggling with leads? Not booking your ideal couples? Not sure where to advertise or who to network with?  Are you having a difficult time balancing your work & personal life? Whether you are a photographer, videographer, hair & makeup artist, planner, or other wedding professional, I can help you. This course is designed for you and it's designed to help you book more weddings and make more money.

Photo: Kim Butler

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01

ABOUT

I help wedding entrepreneurs get more bookings.

experience

in my ten years as a full-time photographer, i've learned many things. i've gone through the struggles, the burn-out, the valleys and the peaks. i'm here to share my experiences
through a TEN-week course
designed to help you expand
your wedding business.
All with lifetime* access.

overview

The 10-week course on how to build a six figure wedding business is very supportive and packed with content. Each week goes over key areas of building in the order of what it should be done. And the entire course is released all at once, so you can take it at your own speed.

This course is right for you if you:
- Want more leads AND bookings in your wedding business
- Want more motivation and to improve your mindset
- Want to increase your profits and increase your freedom
- Don't require hand-holding
- Are available for online coaching
- Are willing to listen & apply everything in the course
- Serious about taking action and taking control of your business.

You may have seen Kyle's work in :

harper's bazaar
brides magazine
style me pretty
the knot
wedding wire

martha stewart
grey likes weddings
seattle bride magazine
today.com
buzzfeed

02

COURSE CONTENT

INTRO
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10

WELCOME!
MINDSET
TARGET MARKET & GOAL SETTING STRATEGIES
WEBSITE, BRANDING, & MKT MESSAGE STRATEGIES
BRAND VALUE & PRICING STRATEGIES
CLIENT COMMUNICATION
ADVERTISING & MARKETING
NETWORKING & SOCIAL MEDIA
TURNING YOUR BOOKINGS INTO MORE BOOKINGS
SEO & BRAND CONTENT STRATEGIES
FREE BONUSES

03

COURSE CONTENT

COURSE CONTENT

overview

TEN week

course

content

Before we even get into the content, it's important to cover the FAQ's, get you access to the members-only Facebook Group, and get the "best practices" set in place before you start moving forward. 

WEEK ZERO

GETTING READY TO START BUILDING

what you'll learn in ...

Intro Video. Watch This First!

Information Overload

Completing Challenges

Share Your Wins

FAQ's

Having coached creative solopreneur's for nearly 10 years has taught a very important principle - the mindset of an entrepreneur has two options: to be fixed or to accept growth. This Chapter will help you improve your mindset and get ready for a lot of lessons that are full of action-oriented content.

WEEK ONE

Mindset

what you'll learn in ...

Fixed vs Growth Mindset

The Iceberg Illusion

Stop Hustling & Start Focusing

How To Become Less "Busy" & Get More "Productive" to Earn More Money

Together, we will figure out your target market, your short, mid, and long-term goals, and start to formulate a plan on how to attract them with your business goals in mind. Everyone's goals are different, and this week will help you learn exactly who your ideal couple is and how you can build on your own mindset to attract them using the things you will learn throughout the rest of the course.

WEEK TWO

target market & goal setting strategies

what you'll learn in ...

Goal Setting Video

Goal Setting Workbook (PDF)

Monthly Planner (PDF)

Identifying & Attracting Your Ideal Client

The 12-Week Strategy to Boost Your Performance

The Client Funnel

In week two, we dive head first into some serious branding strategy. We won't be learning about how to create a website, but more on the importance of website design elements (especially the UX - user experience), your value proposition, how your branding is perceived by your audience and how to strengthen it, and the absolutely mind-boggling crucial element that is known as your marketing message. LOTS THIS WEEK!

WEEK THREE

website, branding, and marketing message strategies

what you'll learn in ...

'A Website That Converts' Video

'Branding & Marketing' Video

Website Experience Workbook (PDF)

The Best Website Platform to Use

How to Create the Best About Me Page

How to Create the Best Investment/Services Page

Website Structure & Internal Links

How to Create the Best Portfolio Page

How to Create the Best Contact Page

Showcase These To Build Brand Trust

Pricing your services doesn't have to be hard. Reducing the amount of haggling from your leads doesn't have to be complicated. And most important, learning how to convert your leads into bookings through your client communication is absolutely crucial. Traffic doesn't matter if those leads aren't converting. This week teaches you how to price your service appropriately, how to increase your value, and how to increase your conversion rate.

WEEK FOUR

Brand Value & Pricing Strategies

what you'll learn in ...

Brand Value Workbook (PDF)

'Perceived Value' Video

How to Figure Out Your Rates / Pricing

How to Create a PDF Investment Guide

Client Communication Timeline (Photographers)

How to Get Rid of Price Shoppers

What to Show on Your Investment Page

Through your client communication, you can either waste time or be incredibly efficient. Your quality of communication can either help you or hinder you. You can be turning away bookings, or you can be filling your calendar. And this is exactly what this week is all about. -- And I even give you some of my high-converting email templates that I use in my very own business so you don't have to recreate the wheel.

WEEK FIVE

CLIENT COMMUNICATION

what you'll learn in ...

What to Automate and How to Do It

The Best Initial Inquiry Response (Template)

Your Contact Form and What To Include

5 Other Key Email Templates

Pulling the trigger on expensive marketing can definitely be nerve-racking, especially at the beginning. In this week, I will share my exact blueprint of where I have advertised, what has worked for me (and what hasn't), and how I leverage specific advertising channels to increase my authority, value, and client confidence - all before they even contact me to inquire. More client confidence = Less haggling on price.

WEEK SIX

advertising & marketing

what you'll learn in ...

Where to Advertise

Free vs Paid Advertising

Instagram, Facebook & The Other

Create This Free Listing NOW!

In week five, it's about creating leverage - in the right areas - and not wasting your time on others. The specific guidelines here varies depending on the level of business you are currently experiencing, but the framework has actionable steps that is a sure-fire way to increase your presence in your marketplace. Then, how you can convert that presence to even more leads. Then, you'll learn where to spend your time on social media and how to automate your efforts wisely to increase your ROI all while increasing your productivity & efficiency.

WEEK SEVEN

networking & social media

what you'll learn in ...

Build The 'Right' Relationships

Automate It

Hashtag Use

Getting the Most Out Of Styled Shoots

In this final week, we take everything you've learned and put in an actionable system for you to follow and adhere to that turns bookings into more bookings. Become an expert at these things, and your business will be solid.

WEEK EIGHT

turning your bookings into more bookings

what you'll learn in ...

Collect More Reviews using this Review Template

Do This With Every Wedding You Work

Follow Their Journey

Use this Powerful Tool

Disclaimer: I am NOT an SEO expert, but by doing these things in my business, I have been able to generate leads on autopilot. Maybe they will be able to help you, too.

WEEK NINE

SEO & BRAND CONTENT STRATEGIES

what you'll learn in ...

What is SEO?

Verify Your Website

Content Overview

Blog Headlines

Keyword & Key-Phrase Research

Keywords That Create Results

How to Optimize Your Images

SEO Tools

Why You Need Backlinks and How To Get Them

In this final week, we take everything you've learned and put in an actionable system for you to follow and adhere to that turns bookings into more bookings. Become an expert at these things, and your business will be solid.

WEEK TEN

FREEBIE BONUSES

what you'll learn in ...

Facebook Ads with Samantha Grant (Video)

Photographers: What I Do For a Speedy Editing & Delivery Workflow

My Favorite Business Tools

Books I Highly Recommend Reading ASAP

Lots more coming here soon...

LIFETIME ACCESS

as long as the course exists, you have access to it *and* all of the future updates

How's...

MEMBERS-ONLY

once you enroll, you'll also have lifetime access to the members-only fb group for Q&A

How's...

I'M READY TO TAKE ACTION!

no more excuses. no more delaying this. it's time. i'm ready.

Who is this course for?

photographers

videographers

FLORISTS

PLANNERS & COORDINATORS

HAIR & MAKEUP ARTISTS

AND MORE

Who is this course           for?

NOT

wanting to learn in person sales

those who aren't team players

those who won't take action

bad attitudes & Big EGO'S

those who make excuses


That's not me. Enroll me!

My style of coaching is...

no b.s.

tough love

no fluff

results-oriented

goal-oriented

from real-world experience

If you ever feel stuck at a point in your career where you aren’t getting as much from your hard work that you feel you deserve, you need Kyle.. He will point you in the direction you need to go and he will motivate you to push your business harder and further. There’s no question he doesn’t know or wouldn’t have the best reference to call on until there is a solution. So happy for his help and his time!”

YOU NEED KYLE!"

"Feel stuck?

Nina Bissell
HAIR & makeup artist

Kyle was great! He helped me realize that I was focusing in too many areas. I love photography so much, but I was spreading myself too thin. Ultimately, it was leading to burnout. He gave me tips and tricks for my website, clarified where things should go and how I should divide up the categories I love to shoot. I’m really excited to implement these new ideas and really focus on my business this season! Thanks, Kyle!”

I'm really excited!"

"Kyle was great!

Sarah anne thompson
WEDDING & PORTRAIT PHOTOGRAPHER

Kyle gave me some extremely helpful pointers about what I need to change and how it all should reflect my brand. He also made extremely helpful suggestions with how I word things and how to word them differently. I was unaware of how my website may have been previously perceived by potential clients. I’m very confident that once I apply all of the suggested changes that I will have a better bounce rate and more inquiries coming through.

EXTREMELY
HELPFUL"

"Everything was

Lessie mcfarlane
wedding & portrait photographer

I'M READY TO TAKE ACTION!

no more excuses. no more delaying this. it's time. i'm ready.

Want           info on how to build your business?

JOIN THE COMMUNITY, AND GET STARTED 

SIGN UP,

INSTANTLY WITH A  

VIA EMAIL.

7-DAY CRASH COURSE

FREE

tips, tricks, secrets, guides, worksheets, and more.