Best CRMs For Photographers | An Honest & Ultimate Guide

As a photographer with many years of experience and thousands of clients over those years, I understand the importance of staying organized and managing client relationships effectively. That’s why finding the best CRM (Customer Relationship Management) system is crucial for streamlining my photography business.

In this article, I will share with you some of the top CRMs that are specifically designed to cater to the unique needs of photographers and my thoughts on each.

In today’s fast-paced digital world, staying ahead of the competition requires innovative tools that can help me manage my clients efficiently. A good CRM not only assists in organizing contacts and scheduling appointments but also provides valuable insights into client preferences and behaviors.

With an intuitive user interface and easy navigation, these CRMs allow me to effortlessly track leads, manage bookings, and stay on top of all my photography projects. Additionally, they offer robust client management features such as automated email responses, contract signing capabilities, and invoice generation – saving me time and effort while ensuring a seamless experience for my clients.

So let’s dive into the world of CRMs designed specifically for photographers and discover which one suits our needs best!



Key Takeaways

  • Importance of finding the best CRM system for photographers
  • Benefits of a good CRM in managing client relationships and organizing contacts
  • Features of a good CRM for photographers: contact management, lead generation, email marketing automation, and analytics
  • User-friendly interface and easy navigation of CRMs for photographers
  • Consider the features you will actually use. Don’t get distracted by all the bells and whistles if you have no actual need for them.
  • I use Honeybook for my education business and 17hats for my photography business.
  • Discount codes are found within this article 🙂 (cha-ching!)



The Top CRMs for Photographers

In alphabetical order, I have looked into the following CRMs and have lent quick feedback about each to help you make an informed decision. And below the list of CRMs for photographers, I will also make a note over each primary thing that you should take into consideration as you make this important decision.


17hats (click here to get a big discount)

This is what I use for my photography business. 17hats is perfect for photographers seeking a comprehensive CRM solution. From lead capture to automated workflows, this CRM has you covered. It also integrates seamlessly with popular software like Lightroom and QuickBooks.

Additionally, I really like how 17hats integrates seamlessly with my website platform of choice, Showit. You can do what’s called a “lead capture email.” Essentially, you build a custom contact form inside of Showit (however you want it to be), the website visitor hits the “submit” button on that contact form – and then that will create a “Showit lead” inside of your email inbox. The 17hats system will then automatically keep an eye on that inbox for emails coming from the Showit lead source – which then automatically creates a project with that lead information – and if you set it up – it will then send over an autoresponder. (I promise it’s way easier than it sounds in that paragraph.)

I also really like 17hats because I have multiple photography brands and I can manage all of them under one singular account on 17hats.

So, if you want to get started with a discount code for 17hats, just follow this affiliate link.

17hats has their YouTube channel here.



Dubsado is a highly customizable CRM that caters to photographers of all niches. Whether you specialize in weddings, portraits, or landscapes, Dubsado lets you personalize your client communication while automating mundane tasks.

A lot of photographers really like Dubsado because of the aesthetic capabilities of the client portal, but personally speaking – I don’t think it really matters. (If you think otherwise, that is 100% okay, obviously).

Check out this video on YouTube for a tutorial on how to design a proposal template for a prospective client.

If you want something robust, check out CRMs like Tave or Sprout.

Dubsado has their YouTube channel here.


HoneyBook (click here to get a big discount)

Personally, I use Honeybook for my education business. As mentioned above, I use 17hats for my photography business.I am also a Honeybook Pro (as a business consultant), but don’t let that sway you from this sounding biased. HoneyBook is designed with creative entrepreneurs in mind, and photographers adore its user-friendly interface. It offers a suite of tools, including contract management, invoicing, and allows clients to book directly through your website with an embedded form.

Get a BIG discount on Honeybook your first year using this link.

And feel free to check out their YouTube channel here.


Picsello (click here get 30% off your subscription)

Discover the true game-changer for your photography business with Picsello. Streamline processes, increase earnings, and explore your creativity with our powerful CRM, Client Booking Scheduler, and Stunning Galleries featuring beautiful products. Embrace simplicity with one flat price and unlimited storage, leaving behind the complexities of tiered pricing. Plus, Picsello offers the convenience of expert coaching and guidance from industry professionals to support your business every step of the way. With unparalleled customer service and mobile-friendly features, Picsello becomes your trusted companion in unlocking your business’s full potential. Soar to new heights of success with Picsello by your side.

As a friend of Picsello, I can vouch for their professionalism, their growth attitude, and how they truly want to make an impact on the photography industry. They really do care and they are there to help you. Give them a try as you make your decision about which CRM to choose.  And be sure to use this link for a discount on your first year.



Salesforce is a robust CRM platform suitable for larger photography businesses with complex workflows and multiple team members. In my opinion, this is not a good option for most photographers due to the advanced nature of the platform (and equally higher price point).



ShootQ boasts a simple yet powerful CRM system. It allows you to create customized workflows, send contracts, and track leads effortlessly. Its integration with popular email platforms keeps you in touch with clients seamlessly. I know some higher volume photographers that like ShootQ, but I don’t know too many photographers who use it outside of that realm.  (To be clear, not saying it’s bad for other photographer types, but just sharing my experience coaching photographers and having helped now thousands of photographers over the years in my communities.)


Sprout Studio

Sprout Studio provides an all-in-one solution for photographers, combining CRM with galleries and even bookkeeping. Its visual timeline feature keeps your shoots and appointments organized. A very popular software tool with a large fan base to boot. I do recommend that you trial out Sprout as you compare and contrast while you make your decision.


Studio Ninja

Studio Ninja is designed specifically for photographers and offers a clean and intuitive interface. It’s packed with features like automated workflows, lead tracking, and client questionnaires. And their team is simply awesome. Truly.

I had the pleasure of being on their podcast talking all about SEO, conversion and really just building your photography business without ads. So, if you would like to check out the podcast and listen in, I highly encourage it.

And if you would like to check out their own YouTube channel, you can do so right here.



Táve is a comprehensive studio management solution tailored specifically for photographers, videographers, and other wedding professionals and small businesses in the creative industry. It offers a range of features designed to streamline workflows, automate repetitive tasks, and improve client relationships. Táve helps photographers organize, optimize, and automate their complete workflows, resulting in significant time savings and increased productivity.

Táve is a CRM built for efficiency, making it a hit among busy photographers. Its lead management system and automated workflows save you valuable time and ensure you never miss a potential client.

It’s not the cheapest one out there, but for good reason – it comes with more bells and whistles.

For a full write-up review on Tave, check out my full article on it.

PS, Tave has a YouTube channel as well, but it appears to not have been updated that much at the time of this article.


Photo Credit: Unsplash.


Consider Your Photography Business Needs

When considering your photography business needs, it’s crucial to find a CRM that caters to your specific requirements. A CRM system tailored for photographers can greatly contribute to your business growth by streamlining your workflow and optimizing your marketing strategies.

With the right CRM in place, you can effectively manage client relationships, track leads, and automate repetitive tasks. This allows you to focus more on capturing stunning photographs and less on administrative work.

A good CRM for photographers should provide essential features such as contact management, lead generation, email marketing automation, and analytics. By centralizing all client information in one place, you can easily access customer details, communication history, and project progress. This enables you to personalize your interactions with clients and create targeted marketing campaigns based on their preferences. Additionally, advanced analytics tools help you track the success of different marketing strategies and identify areas where improvements can be made.

With a user-friendly interface and easy navigation seamlessly integrated into the CRM system, managing your photography business becomes a breeze. The intuitive design ensures that even those who aren’t tech-savvy can quickly adapt to using the software efficiently. Furthermore, an easy-to-navigate platform saves time by reducing the learning curve associated with implementing new technology into your workflow.

Transitioning smoothly from one section about business needs to another about user-friendly interface and easy navigation enhances productivity while maximizing creativity in delivering exceptional photographs for clients without any unnecessary steps involved. This not only saves time and effort but also ensures a seamless and enjoyable experience for both photographers and clients, ultimately leading to higher customer satisfaction and increased business growth.



User-Friendly Interface and Easy Navigation

With an intuitive user interface and effortless navigation, you’ll find yourself seamlessly managing your client relationships with these CRM options.

One of the key features that sets these CRMs apart is their intuitive design for efficiency. They have been specifically tailored to meet the needs of photographers, allowing you to easily access and organize client information, track leads, schedule appointments, and manage invoices all in one place. The clean and user-friendly interface ensures that you can navigate through the software without any hassle or confusion.

Furthermore, these CRMs offer a streamlined workflow for photographers. They understand the unique requirements of photography businesses and have incorporated features that simplify your day-to-day tasks. From automating email responses to creating customized workflows for each client project, these CRMs help you save time and effort by eliminating manual processes.

You can easily import and export data, collaborate with team members, and stay on top of your schedule with reminders and notifications.

With an intuitive design for efficiency and a streamlined workflow designed specifically for photographers, these CRMs are essential tools for managing your photography business effectively. As we delve into the next section about robust client management features, you’ll discover how these CRMs go beyond just organization to provide comprehensive solutions that will transform the way you interact with your clients.

…and streamline your workflow, ultimately helping you to save time, increase productivity, and enhance customer satisfaction.


Photo Credit: Unsplash


Robust Client Management Features

One of the standout features of these CRMs is their ability to seamlessly manage and organize client information, ensuring a smooth and efficient workflow. As a photographer, it’s crucial to have all client details readily available at your fingertips.

These CRMs offer robust client management features that allow you to store and access client contact information, project details, and even preferences in one centralized location. With just a few clicks, you can easily retrieve important information about your clients, such as their preferred shooting locations or specific styles they’re interested in. This not only saves time but also enables you to personalize your approach when interacting with clients.

Moreover, these CRMs go beyond basic contact management by integrating social media platforms directly into their systems. This means you can effortlessly connect with your clients through various channels without switching between multiple apps or websites. You can view their latest posts, engage with them on social media, and even share updates about your photography services seamlessly within the CRM interface itself.

Additionally, automation tools provided by these CRMs enable you to streamline repetitive tasks like sending follow-up emails or reminders for upcoming photoshoots. By automating these processes, you can focus more on delivering high-quality work rather than getting caught up in administrative tasks.

Transitioning into the subsequent section about ‘affordable pricing and good customer support,’ photographers will be pleased to know that these CRMs not only offer robust features but also come at an affordable price point.



Affordable Pricing and Good Customer Support

When it comes to choosing a CRM for photographers, there are two important factors that I always consider: affordable pricing and good customer support.

Before making a decision, I thoroughly compare the pricing plans and features offered by different CRMs to ensure I’m getting the best value for my money.

Additionally, I find it crucial to read reviews and testimonials from other photographers to gauge their experience with the customer support provided by each CRM. This helps me make an informed choice and ensures that any issues or questions I may have will be promptly addressed.


Compare Pricing Plans and Features

Pricing plans and features vary, so it’s crucial to find a CRM that suits your photography business perfectly. When comparing different CRMs, one important aspect to consider is the integration options for third-party tools. As a photographer, you may already be using other software or apps to manage your bookings, payments, or marketing efforts. Therefore, it’s essential to choose a CRM that seamlessly integrates with these existing tools.

Look for CRMs that offer integrations with popular platforms like WordPress, Mailchimp, or QuickBooks. This way, you can streamline your workflow and avoid duplicating efforts by having all your data in one centralized location.

Another factor to consider when evaluating pricing plans and features is the availability and functionality of mobile apps. As photographers are often on the go, having access to a mobile app can greatly enhance productivity and efficiency. A good CRM should provide a well-designed mobile app that allows you to manage contacts, schedule appointments, track leads, and even send invoices from anywhere at any time. Make sure the mobile app offers all the necessary functionalities you require for your photography business.

Now that we’ve explored how pricing plans and features can differ among various CRMs, let’s move on to another crucial aspect: reading reviews and testimonials for customer support experience.


Read Reviews and Testimonials for Customer Support Experience

To truly understand the level of support you can expect, immerse yourself in the experiences of other photographers by reading their heartfelt testimonials and reviews. Here are three key aspects to consider when evaluating customer support experience for CRM systems:


Importance of prompt response time

As a photographer, time is of the essence and you need quick resolutions to any issues or questions that may arise. Look for reviews that highlight the CRM’s ability to provide timely responses and address concerns promptly. A system that values your time and offers efficient customer support will ensure smooth operations for your photography business.


Effective problem-solving strategies

When facing technical difficulties or challenges with the CRM, it’s crucial to have a support team that is knowledgeable and adept at finding solutions. Opt for a CRM with positive reviews regarding their problem-solving strategies. Whether it’s through live chat, phone support, or email correspondence, a team that goes above and beyond to resolve issues will save you valuable time and frustration.


Personalized assistance

Every photographer has unique needs and requirements when it comes to their CRM system. Reading testimonials about personalized assistance can give you an indication of how well a CRM caters to individual preferences. Look for reviews that mention tailored recommendations, customized training sessions, or dedicated account managers who understand your specific workflows.

By considering these aspects in reviews and testimonials, you can gain insight into the level of customer support experience offered by different CRMs for photographers.

Now let’s explore the top CRMs specifically designed with photographers in mind.



Frequently Asked Questions

Can I integrate the CRM with my existing photography website or portfolio?

Yes, you can definitely integrate a CRM with your existing photography website or portfolio. By doing so, you can streamline your workflow and enhance the efficiency of your business operations.

Most modern CRMs offer customization options specifically tailored to photography workflows. This means that you can easily adapt the CRM to fit your unique needs as a photographer. Whether it’s organizing client information, managing leads and inquiries, scheduling appointments, or tracking payments and invoices, integrating a CRM with your website allows for seamless data flow and automation.

With this integration, you’ll be able to focus more on what you love – capturing stunning photos – while the CRM takes care of the administrative tasks behind the scenes. So why not take advantage of this innovative solution and elevate your photography business to new heights?


Are there any limitations on the number of clients or contacts that can be managed in the CRM?

There are typically limitations on the number of clients or contacts that can be managed in a CRM, although these limitations can vary depending on the specific CRM software you choose.

Some CRMs offer different pricing tiers based on the number of clients or contacts you have, while others may have a set limit for all users. It’s important to consider this limitation when choosing a CRM for your photography business because if you anticipate having a large number of clients or contacts, you’ll want to ensure that the CRM you choose can accommodate your needs.

However, it’s also worth noting that some CRMs offer features such as segmentation and filtering options which allow you to more effectively manage and organize your client base, making it easier to navigate and work with larger numbers of clients or contacts.

Ultimately, the pros of using a CRM for photographers include improved organization, streamlined communication, and enhanced client management capabilities, while some potential cons could include cost considerations and learning curves associated with implementing new software into your workflow.

When choosing the right CRM for your photography business, it’s important to consider factors such as scalability, integrations with existing systems (like websites or portfolios), ease of use, customer support options provided by the CRM provider, and any additional features specifically tailored towards photographers’ needs.

By carefully evaluating these factors and selecting a CRM that aligns with your unique business requirements and goals, you can leverage technology to enhance productivity and deliver an exceptional client experience.


Is it possible to customize the CRM to fit my specific photography workflows and processes?

Yes, it’s possible to customize the CRM to fit your specific photography workflows and processes. Most CRMs offer a range of customization options that allow you to tailor the software to your unique needs.

These options can include creating custom fields, setting up automation workflows, and integrating with other tools you use in your photography business. Additionally, some CRMs have specialized features specifically designed for photographers, such as image galleries and client proofing portals.

When considering customization options, it’s important to also consider pricing options as some CRMs may charge additional fees for advanced customization features. However, investing in a CRM that can be customized to align with your photography workflows can greatly enhance your efficiency and productivity in managing clients and contacts.


Can the CRM be accessed and used on mobile devices such as smartphones or tablets?

Yes, the CRM I’m referring to can be accessed and used on mobile devices such as smartphones or tablets. This brings several advantages for photographers.

Firstly, having a mobile CRM allows photographers to stay connected and manage their workflows on the go, ensuring that important tasks and client information are always at their fingertips.

Additionally, a user-friendly interface is crucial in a mobile CRM for photographers as it enables them to easily navigate through features and functionalities with minimal effort. This not only saves time but also enhances productivity by streamlining processes and eliminating any potential frustrations.

In today’s fast-paced world where innovation is key, using a mobile CRM tailored specifically for photographers provides the flexibility, convenience, and efficiency needed to thrive in this industry.


Does the CRM offer any automation features to streamline repetitive tasks and workflows?

CRM automation offers a wide range of benefits that can greatly improve productivity in workflows and tasks. By automating repetitive tasks, such as data entry or email follow-ups, photographers can save valuable time and focus on more important aspects of their business.

CRM automation streamlines processes, reduces manual errors, and ensures that no task is forgotten or overlooked. With automated workflows, photographers can set up triggers and actions based on specific criteria, allowing for seamless communication with clients and efficient management of projects. This not only saves time but also enhances customer satisfaction by ensuring timely responses and personalized interactions.

Overall, CRM automation empowers photographers to work smarter, not harder, enabling them to achieve greater efficiency and success in their photography businesses.


What CRM for photographers do you personally use?

I use 17hats for my photography business and Honeybook for my education business. They both operate perfectly as I need them to. Never any issues. I primarily use 17hats for my photography business because I wanted both 1) a custom design for my contact form on my Showit website and I didn’t want to embed a contact form and 2) I wanted a VERY specific quote design that I wasn’t able to replicate on other CRMs. (If you would like to know the strategy I use, you will have to get me as your photography business coach).

Use these links for a discount on either: 17hats, Honeybook.


Photo Credit: Unsplash



In conclusion, choosing the best CRM for photographers is crucial in managing the various aspects of your photography business. By considering your specific needs and requirements, you can find a CRM that caters to those demands effectively. Look for a user-friendly interface and easy navigation, as this’ll save you time and effort in navigating through the software.

Additionally, a robust client management feature is essential for photographers who deal with numerous clients on a regular basis. This feature allows you to keep track of client information, bookings, and payments all in one place. It streamlines your workflow and ensures that no important details or deadlines are missed.

Affordable pricing and good customer support should also be key factors to consider when selecting a CRM for photographers. You want a system that fits within your budget without compromising on quality. Furthermore, having access to reliable customer support ensures that any issues or questions you may have can be addressed promptly.

Get the right one the first time. It’s a pain to move around with something like a CRM.

Taking these factors into account, some top CRMs for photographers include places like HoneyBook, Studio Ninja, and Táve, 17hats, Sprout Studio, and more. Each of these options offers unique features tailored specifically to meet the needs of professional photographers.

Ultimately, finding the best CRM for your photography business will greatly enhance your overall productivity and efficiency. With an organized system in place to manage clients and streamline workflows, you can focus more on what you do best – capturing stunning photographs.

And when you are ready to REALLY systemize your business, your client communication, and your lead:booking conversion rate THROUGH EMAIL… reach out. I can help you inside of my photography business coaching program.


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I help photographers (of all types) as well as educators (course creators, consultants & coaches) make more money, work fewer hours per week, and improve their work-life balance. All without ads.

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