Photography Business Tips & Advice by Kyle Goldie

I’m Kyle! I'm an educator, husband, traveler, photographer, podcaster & Calvin & Hobbes fan since '85.

Here, you'll find a lot of free content wrapped around marketing, social media, entrepreneurship, and all the things in relation to building a creative business. So, if you want to learn more about taking your creative business to the next level, you're in the right place.

This blog might include affiliate links to third party products and I may receive a commission if you buy through my links. I want you to know I fully believe in everything I recommend - so, you're in good hands.

the blog

When you’re doing anything with your photography business, you absolutely must be marketing to your ideal client. Why? Because when you’re not marketing to your ideal client, you’re marketing to this black void of nothing. And that nothing is what most call “everyone.” After all, when you market to everyone, you’re in fact marketing to […]

5 Steps to Create Your Ideal Client Avatar
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Let’s cut right to it. When it comes to businesses struggling, seeing fewer leads, fewer bookings, and making less money – a lot of business owners have an ego attached to that drop in sales. But I want to have a really open conversation about this with you, what I’m feeling in my own business, […]

Coronavirus business research and reporting
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Personally, I am still seeing Facebook ads for client investment guides and someone is selling the “golden solution” to making that client experience so much better. But is it really? Because a lot of these ads are selling PDF’s that you drop in your photos and change out the copy (the written word). And in […]

PDF vs subdomain photography investment guide
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When it comes to your business in the wedding or photo industries, conversations at some point or another lead to talk about business cards. And for some reason, even something as mundane as a business card can become a controversial topic. And today on the blog, I want to help give you clarity – while […]

Business Card Marketing Strategy
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This lesson is for those who are newer with little to no photography content (or in need of a refresh to speak better to your ideal clients.) If that’s you, read this lesson throughout, and then go through the Build phase. It goes without saying, we all start from scratch. So, don’t be embarrassed about it. […]

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All photographers want to save more time. But not all photographers want to spend a dime to improve their work-life balance. But for those of you who want to make more money while working less, Photo Mechanic by CameraBits has your back. And it’s definitely the tool I recommend you get to cull your photos. […]

Using WebTextTool for Blogging SEO
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I must admit, I have been looking back on a few blog posts that I’ve published and I’ve noticed that some photographs could definitely be a bit sharper. And as a photographer, the visual quality that we put out into the world could mean extra bookings on the calendar… or website traffic “bouncing” away.  So, […]

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Are you struggling to fill your calendar with weddings as much as you’d like? Are you not making the kind of money that you want to make? Trust me, I get it. I’ve been there. I really, truly have. And it can be one of the most uneasy, frustrating feelings on the planet. You can […]

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