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What I’ve seen over the years of mentoring and coaching creative entrepreneurs across multiple industries is that they completely miss the importance of the About Me page. Everyone focuses on the portfolio, some focus on the marketing message and branding, and the fewest number of people focus on the personalization of their brand.
For you, I want you to focus on you. You ARE your brand, after all.
Everything you do, everything you say, and how you present yourself in person and online — all reflect your brand.
You can make your message funny, classic, professional, laid-back, or anything else that you want your brand to be about — but just make sure it’s there and it’s there the way it should be done.
It’s your About Me page that really helps a prospect trust you. And if you are selling a high-ticket item, or if you want repeat customers, trust is huge.
Personally, I think it should be paramount to everything you do.
It’s tough, though. I used to get super stuck on writing the About Me page. I had no idea what to write or how to write it.
Do I talk about myself in the third person? Do I boast about all my accomplishments and risk sounding cocky and arrogant? What do I do?
Do I make it funny? Serious? Both? HELP!!!
TIP #1: Make it short and sweet. About 3 short paragraphs is the sweet spot.
TIP #2: Use a call to action at the end and guide them to contact you or to look through your portfolio. Whatever you want them to do, guide them to what to do next after reading your About Me page.
TIP #3: Don’t overshare. People have a very limited attention span, and you should be short, sweet, and to the point. If you absolutely MUST share more about your longer story, create a blog post to it and have it as a link. Don’t get too long-winded in your About page. People will get bored and either stop reading or (worse) completely bounce off your website.
TIP #4: Get a professional photograph of yourself, look straight into the camera, and smile. It builds trust. You don’t need to be dressed to the nine’s, but you should appear as how you want your brand to be, and how your ideal client expects you to appear. Think about who they are and what they would want to see. Disheveled just having woken up out of bed, in a suit & tie, or somewhere in the middle? My guess is somewhere in the middle, like your the hippest person at your country club, church, or social event. “Professional with personal flair” is the sweet spot, in my humble opinion.
TIP #5: Being concise is better than giving away a huge long, story.
TIP #6: You don’t need to be overly funny, cute, quirky, or anything else that you think makes you stand out. Just be yourself. Let your “why” and your work speak for itself, then back that up with social proof.
Think from the inside-out, rather than the outside-in. You know why you are who you are and why you do what you do. Share that. It’s genuine, authentic, and powerful.
If you have any other questions, I am always here to help. In the meantime, join my FREE Facebook group for wedding professionals!
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