Online Business Coaching | 7 Things To Look For In A Coach

As an entrepreneur, I understand the importance of seeking guidance and support to navigate the complexities of running a successful online business. In today’s fast-paced digital world, hiring an online business coach can provide you with the edge you need to thrive in a highly competitive marketplace. And personally speaking, I am never without a coach to guide me along the way – with whatever I am trying to learn or level up in that moment.

The type of coaching that I personally do is sort of a blend between courses with information, consulting to simply advise my client on what needs to get done (step by step), and coaching to help them start making these sorts of decisions for themselves as they carry forward so that they can (over time) need less and less consulting. And at this moment, the people I coach are photographers as well as other course creators, consultants & coaches — in short “educators.”

But not all coaches are created equal, which is why it’s crucial to know what to look for when selecting a coach who can truly help you achieve your goals.

In this article, we will explore seven key factors to consider when choosing an online business coach. From their experience and track record of success to their expertise in your specific needs, these are the qualities that can make or break your coaching experience.

By understanding what to look for and how each factor contributes to your growth as an entrepreneur, you’ll be able to make an informed decision that sets you on a path toward innovation and success. So let’s dive in and discover the essential traits that every effective online business coach should possess!


The Most Important Thing of All: Experience and Track Record of Success

When choosing a business coach, it’s crucial to consider their experience and track record of success. You want someone who has been in the game for a while and has proven results to back up their claims.

And not just results for themselves. That’s (relatively) easy to achieve (over time).

The track record of success that I am referring to here is specifically about the success of the clients of the coach, members of the mastermind, or students of the online course. If you would like to see some of the wins that I’ve helped others achieve, feel free to visit my reviews page at any point. (And like many other educators, I have countless other reviews that I just never bother to put on my website).

Experience is key because it shows that the coach has encountered various challenges and has learned how to overcome them. It also means that they have had the opportunity to refine their strategies and approaches over time, which can greatly benefit you as their client.

A coach with a track record of success is someone who has helped other businesses achieve their goals and reach new heights. They should be able to provide you with testimonials or case studies from previous clients who have seen tangible results under their guidance. This not only gives you confidence in their abilities but also serves as proof that they know what they’re doing. (Just imagine a coach who hasn’t gone through the various challenges at all levels – how are they going to help you when they haven’t gone through the same things as what you are experiencing?)

Now let’s move on to the next section about expertise in your specific needs, where we will discuss another important aspect of choosing an online business coach.


Expertise in Your Specific Needs

With a coach who possesses specialized knowledge in your specific needs, you can envision the perfect guidance tailored to your unique circumstances.

This is where I see a lot of business owners in general get improper help.

For example, I have seen countless photographers hire SEO agencies – all for the SEO agency to let them down because the agency “expert” knows absolutely nothing about specific SEO keyword strategies that work well for photographers (therefore not doing proper SEO keyword research to its fullest extent), and equally not knowing what sort of elements are crucial to have on a photographers website to convert this hard-earned cold SEO traffic. (Which is why I have my mastermind specific to wedding, elopement & portrait photographers).

Specific expertise is crucial when it comes to online business coaching. Whether you need help with marketing strategies, product development, or financial planning, finding a coach who has experience and success in those areas will significantly benefit your business. They’ll be able to provide you with valuable insights and practical advice that’s directly applicable to your industry and goals.

The bottom line, a tailored approach is essential for effective coaching. Cookie-cutter approaches only work when it’s a cookie-cutter problem – and that’s not your business.

Every entrepreneur faces different challenges and has distinct objectives. A coach who understands this and can adapt their methods accordingly will be able to provide personalized solutions that address your specific needs. They’ll work closely with you to understand your goals, strengths, weaknesses, and limitations so they can develop a customized plan of action that maximizes your chances of success.

By having a coach with expertise in your specific needs and a tailored approach, you can ensure that you’re receiving the most relevant guidance for your online business.

Transitioning into the subsequent section about ‘communication and availability’, it’s important to have open lines of communication with your coach so that you can regularly discuss progress, ask questions, and seek clarification.


Communication and Availability

When looking for an online business coach, it’s crucial to find someone who communicates effectively and is readily available for regular check-ins.

Communication is key in any coaching relationship, as it ensures that both parties are on the same page and working towards the same goals.

Additionally, consider their responsiveness and willingness to provide ongoing support, as this will greatly contribute to your progress and success.


Look for a coach who communicates effectively and is available for regular check-ins

Choose a coach who communicates effectively and is always available for regular check-ins to ensure that you receive the guidance and support needed for your online business success.

Effective communication is crucial in an online coaching relationship as it allows you to clearly express your goals, challenges, and questions. A coach who communicates effectively will listen attentively, ask insightful questions, and provide valuable feedback tailored to your specific needs. They’ll be able to explain complex concepts in a simple and understandable way, making it easier for you to implement their advice into your business strategies.

Furthermore, regular check-ins are essential for staying on track with your progress and addressing any issues that may arise along the way. It gives you the opportunity to discuss your achievements, brainstorm new ideas, troubleshoot problems, and receive ongoing motivation from your coach.

In addition to effective coaching methods, the importance of regular check-ins cannot be overstated. These check-ins create a sense of accountability by keeping you focused on your goals and ensuring that you’re taking consistent action toward them. By regularly checking in with your coach, they can provide timely feedback on your progress and offer guidance when necessary. This not only helps you stay motivated but also allows for course correction if needed.

Moreover, regular communication builds trust between you and your coach as it demonstrates their commitment to supporting your journey toward success.

Consider their responsiveness and willingness to provide ongoing support as key factors when choosing a coach for online business coaching.

(Want to chat with me directly? Add me a friend on Facebook or Instagram and send me a DM. Easy as that.)



Accountability & Goal Setting

Transform your business and reach your full potential with a coach who holds you accountable and helps you set meaningful goals. Accountability training is a crucial aspect of online business coaching as it ensures that you stay on track with your progress and take responsibility for your actions.

Just keep in mind that an online coach can’t do the work for you. They can’t force you to do anything. They can’t drag you to a coaching call. You must show up. But the accountability aspect with online coaching is there – you simply must share your side of the accountability as well.

A skilled coach will provide the necessary guidance and support to help you stay committed to your goals, even when challenges arise. Additionally, goal assessment is an essential part of the coaching process. A good coach will work with you to identify your strengths, weaknesses, and areas for improvement, helping you set realistic and achievable goals that align with your overall vision for success.

A coach that is even better than the above will also help you prioritize those steps – and not just overwhelm you with a random task list.

In order to effectively hold you accountable and assist with goal setting, a coach should possess certain qualities. Here are four key attributes to look for in an online business coach:


Communication Skills

A coach who can effectively communicate expectations, feedback, and advice will ensure that you fully understand what’s required of you and how to improve.



A coach who understands the challenges faced by entrepreneurs can provide valuable insights and support during difficult times (both business & personal).


Structured Approach

An organized coach will help create a clear roadmap toward achieving your goals through structured action plans. Step 1, do this – Step 2, do that.



Look for a coach who focuses on tangible results rather than just providing theoretical knowledge or motivation.

By finding a coach who possesses these qualities, accountability training and goal assessment can become powerful tools in propelling your business forward.

As we move into the next section about compatibility and trust, it’s important to recognize how these aspects intertwine with accountability in fostering growth within an online coaching relationship without skipping any steps along the way.



Compatibility and Trust

Developing a strong bond of compatibility and trust with your coach is essential for creating a safe and supportive environment where you can confidently explore your fears, push past limitations, and unleash your true potential. Building rapport and establishing a personal connection with your coach is crucial because it allows you to feel comfortable opening up about your dreams, goals, and challenges.

When you have a trusting relationship with your coach, you can share vulnerable aspects of yourself without fear of judgment or criticism.

Building rapport starts by finding a coach who aligns with your values, beliefs, and personality. It’s important to choose someone who understands your unique needs and can provide the support and guidance that resonates with you. A coach who genuinely cares about your success will take the time to listen actively, empathize with your struggles, and celebrate your victories. They will create an atmosphere where you feel heard, understood, and valued as an individual.

Establishing a personal connection goes beyond just having similar interests or backgrounds; it involves building mutual respect and understanding. Your coach should be able to challenge you while also showing compassion when needed. They should inspire confidence in their abilities through their own experiences and expertise.

By fostering compatibility and trust in this way, you can create an empowering partnership that propels you forward toward achieving your goals.



Frequently Asked Questions

How long does an online business coaching program typically last?

Typically, an online business coaching program can last anywhere from a few weeks to several months. The duration of the program largely depends on the specific goals and needs of the individual or business seeking coaching.

Shorter programs may focus on specific areas such as marketing strategies or improving productivity, while longer programs may cover a wider range of topics and provide more comprehensive support.

Regardless of the duration, participating in an online business coaching program can bring numerous benefits and outcomes. These include gaining valuable insights and knowledge from experienced coaches, receiving personalized guidance and feedback, developing new skills and strategies to enhance business performance, and ultimately achieving greater success and growth in your online venture.


Can online business coaching be conducted in a group setting or is it only one-on-one?

Online business coaching can indeed be conducted in a group setting, and it offers several benefits.

Group coaching allows individuals to learn from each other’s experiences, share ideas, and gain different perspectives.
It also provides a supportive community where participants can hold each other accountable and celebrate their successes together.

Moreover, group coaching is often more cost-effective than one-on-one coaching, making it accessible to a wider range of individuals.

While individual coaching has its merits, the effectiveness of group coaching should not be underestimated as it fosters collaboration, encourages diverse thinking, and creates a sense of camaraderie among participants.

Whether you choose one-on-one or group coaching depends on your specific needs and preferences, but considering the benefits and effectiveness of group coaching is definitely worth exploring for those seeking online business guidance.


Are there any additional fees or costs associated with the coaching program?

Yes, there may be additional fees or costs associated with the coaching program. These can vary depending on the specific coach and program you choose. It’s important to inquire about any potential additional fees upfront so that you have a clear understanding of the total investment required.

Some coaches may charge extra for additional materials or resources, while others may offer different pricing tiers based on the level of support or duration of the program. Additionally, keep in mind that program duration can also impact the overall cost, as longer programs may require a higher investment.

It’s always a good idea to have a conversation with your potential coach to discuss all aspects of their coaching program, including any potential additional fees or costs, before making a decision.


How often should I expect to meet with my online business coach?

When working with an online business coach, the meeting frequency and program duration can vary depending on your specific needs and goals. It’s important to establish clear expectations upfront to ensure a productive coaching experience.

Typically, you can expect to meet with your coach on a regular basis, whether that be weekly, bi-weekly, or monthly. This allows for consistent progress and accountability throughout the program.

The duration of the coaching program will also depend on your objectives, ranging from a few months to a year or more.

Remember, the frequency of meetings and length of the program should align with your availability and desired pace of growth. By setting realistic expectations and staying committed to regular meetings, you’ll maximize the value of your online business coaching experience.


What resources or materials will be provided to support my learning and growth during the coaching program?

During the coaching program, I may expect to receive various support materials and learning resources to aid in my growth and development. These resources could include e-books, online course(s), worksheets, templates, checklists, and instructional videos that are specifically designed to provide me with practical guidance and actionable steps.

Additionally, a coach may recommend relevant books or articles for further reading to deepen my understanding of specific topics. (Don’t expect a coach/consultant to be an expert in literally every area of business or life. But they may have wonderful recommendations for things outside of their zone of genius – to get in the world of someone else’s zone of genius.)

These support materials will serve as valuable tools for me to refer back to throughout the program and even beyond, allowing me to continue my learning journey long after the coaching sessions have ended.

By providing these resources, a coach can help ensure that you have a well-rounded and comprehensive approach to your online business education.



Online Business Coaching Conclusion

In conclusion, finding the right online business coach can be a game-changer for your success. When looking for a coach for something like your photography business or education business, make sure to consider their experience and track record of success. You want someone who’s been in the industry for a while and has achieved tangible results.

Additionally, it’s important to find a coach who specializes in your specific needs (right down to your niche inside of your industry – and even the specific area of topic desire within that niche). Whether you’re looking to improve your marketing strategies or develop better leadership skills, finding an expert in that area will greatly benefit you.

Communication and availability are also key factors to consider. You want a coach who’s responsive and available when you need them. This ensures that you can get the guidance and support you need in a timely manner.

Accountability and goal setting should not be overlooked either. A good coach will hold you accountable for your actions and help you set realistic goals that align with your overall vision.

Lastly, compatibility and trust are essential elements in any coaching relationship. You want to work with someone who understands your values, challenges, and aspirations. Building trust with your coach is crucial as it allows for open communication and collaboration.

Overall, finding the right online business coach takes time and research, but it’s well worth the effort. By considering these seven things – experience, expertise, communication, accountability, compatibility, and trust – you’ll be on your way to finding the perfect coach who can guide you toward achieving your business goals.

So go ahead and take that leap of faith because investing in yourself through coaching is one of the best decisions you can make for your business’s success! I’d personally love to be your coach. Reach out anytime.


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I help photographers (of all types) as well as educators (course creators, consultants & coaches) make more money, work fewer hours per week, and improve their work-life balance. All without ads.

If that sounds like something you're wanting for yourself and your business, check out how I can help.  What I offer is a blend between coursework, coaching, and done-for-you services.  I have all the options you could need. And, of course, if you ever want to see which is the right path for you or if you have any questions - just reach out to me using my Contact form on my website or simply schedule a free call with me.

I really am here to help.

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