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When you start making a bit higher income, you can easily get into a comfort zone. And with that higher level of income, it can be easy to splurge on something you’ve always wanted. Something like a new shiny car, new house or apartment, new wardrobe, new jewelry, a trip somewhere amazing, or whatever else.
But all of a sudden, your leads start drying up again. And you’re feeling that roller coaster ride of emotions all over again like you were earlier in your career.
And before you know it, that cycle repeats itself over and over and over again – until you break it.
And the only way you can break that cycle of that emotional rollercoaster is for you to be fully aware of the danger of being comfortable. Yes, I know that sounds a bit dramatic, but it really can be dangerous to your business. I can’t tell you how many times I have seen business owners have great months (or years) and then just simply think that it’s always going to be that way now that numbers are up.
The blunt and honest truth is – it doesn’t work that way. Believe me, I wish it did. That would make everything easier. “One and done” just doesn’t exist.
The market is always shifting, the technologies that serve our industry are always changing, buyers habits evolve, and the economy itself can dictate a lot of what we do and what we sell (and how much we sell). In short, there’s truly something that can always be kept on top of. And it should be.
Just have a look at the leading industry influencers in any space.
They’re always hustling, always making new deals, always improving their current products and always looking for that next big thing. And furthermore, they are always educating themselves, attending masterminds, going to conferences, and even speaking at them. They’re always “in the game.” They don’t just think “Oh, I’ve made a decent amount of money this year, and now I can just sit back and binge-watch Netflix and retire.”
If you have been in business for a few years, you might be seeing that income is plateauing, or at least starting to plateau. And when that starts to happen, I want you to think one step ahead, and to really think about what that “next level” looks like for you.
And it could look different, depending on your goals… but here’s a few things for you to consider:
And if you really want to level up what you are currently doing or add something/change something that you’re doing… I highly, highly recommend you find a great mentor, coach, course, workshop, mastermind, or conference. Just SOMETHING that gets you in the right direction of what you’re wanting to do.
When you get comfortable, things get complacent.
You stop working diligently on your SEO.
You stop posting on social media.
You stop thinking outside the box.
You stop that “hustle” like you had early in your career.
You simply get comfortable.
You see the bank account and think “oh, that’s enough.”
I’m not saying you need to make $500,000 a year. I’m not even saying you need to make $100,000.
I’m just saying that you need to always be pressing forward and treating every day like it’s your new day to get one new customer.
What are you doing today to get one new customer?
If you have literally any questions at all about any of this, please feel free to email me using the contact form on my website. I am excited to hear from you!
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