Here, you'll find a lot of free content wrapped around SEO, marketing, social media, entrepreneurship, and all the things in relation to building a small business.

This blog might include affiliate links to third party products and I may receive a commission if you buy through my links. I want you to know I fully believe in everything I recommend - so, you're in good hands. Let's hop into it!

I’m Kyle! business & SEO consultant, web designer, Husband, son, brother, traveler, photographer, podcaster & Calvin & Hobbes fan since '85.

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5 Steps to Create Your Ideal Client Avatar

When you’re doing anything with your photography business, you absolutely must be marketing to your ideal client. Why? Because when you’re not marketing to your ideal client, you’re marketing to this black void of nothing. And that nothing is what most call “everyone.” After all, when you market to everyone, you’re in fact marketing to […]

How To Create Your Ideal Client Avatar in 5 Easy Steps

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PDF vs subdomain photography investment guide

Personally, I am still seeing Facebook ads for client investment guides and someone is selling the “golden solution” to making that client experience so much better. But is it really? Because a lot of these ads are selling PDF’s that you drop in your photos and change out the copy (the written word). And in […]

Photography Investment Guides | Should You Use PDF’s or Subdomains?

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