When you’re doing anything with your photography business, you absolutely must be marketing to your ideal client. Why? Because when you’re not marketing to your ideal client, you’re marketing to this black void of nothing. And that nothing is what most call “everyone.” After all, when you market to everyone, you’re in fact marketing to […]
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This lesson is for those who are newer with little to no photography content (or in need of a refresh to speak better to your ideal clients.) If that’s you, read this lesson throughout, and then go through the Build phase. It goes without saying, we all start from scratch. So, don’t be embarrassed about it. […]
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